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  • July Evening Program: Solving the Split Incentive Problem

July Evening Program: Solving the Split Incentive Problem

  • 12 Jul 2022
  • 5:30 PM - 7:30 PM
  • Rockwell Beer Company, 1320 S Vandeventer Ave. St. Louis, MO 63110


(depends on selected options)

Base fee:


Evening Educational Program

Solving the Split-Incentive Problem

Reframing Investment in Energy Efficiency, for Building Owners & Tenants
An in-person evening program presented in partnership with Building Energy Exchange St. Louis and U.S. Green Building Council-Missouri Gateway Chapter.

Join the Green Buildings Are Better community and enjoy light refreshments while networking, in-person at Rockwell Beer Company, before this July evening program presentation and panelist discussion. Included in networking will be attendees of the Building Energy Exchange St. Louis, BEPS Information Session for Affordable Housing. Networking begins at 5:30 pm. The BE-Ex STL (pronounced 'B'-'X' STL) event starts at 4:30 pm. 

You will gain: 

  • High-level information defining, what is the split-incentive problem
  • Actionable items specific to, the commercial split-incentive
  • Actionable items specific to, the residential split incentive (affordable housing focused)
  • An educational panelist discussion! 


Aaron Michels, Director of Operations, Energy Resources Group, Inc.

Aaron Michels is the Operations Director at Energy Resources Group, Inc. (ERG), and is responsible for ERG’s tools used in utility, HVAC loads, and ventilation analysis. He works primarily on energy efficiency in buildings; projects from controls retro-commissioning to energy master planning.

Aaron has approached earth-friendly living from many different angles. He started in energy efficiency in high school, counting lightbulbs in school districts for his father’s energy consultancy. After receiving his bachelor’s in Ecology and Evolutionary Biology with a focus on habitat conservation and international ecotourism, he then moved on to explore educational media production (documentary video and online), ecovillage development, biofuels, sustainable agriculture, organics recycling (composting), and permaculture. Returning full circle to St. Louis, he rejoined Energy Resources Group in 2013 and since then has been working with building owners to improve the energy efficiency and resiliency of their buildings. 

In his spare time, Aaron Michels leads a community garden, schemes about community co-ownership, and promotes and consults on intentional communities in St. Louis.


Kevin Bryant, Kingsway Development 
Kevin Bryant is the Executive Founder, Developer & President of Kingsway Development LLC and CEO of Conversion Global Marketing. Kevin is making his mark by establishing and nurturing critical business relationships with some of the St. Louis area’s most prolific companies and individuals, "redeveloping our communities is more than brick and mortar, it's people and dreams."

While serving as the leading Community and Building Developer in the Kingsway/Central West End corridor of St. Louis, Missouri, Kevin has retained Master Development rights for 207 acres of the Kingsway District and is overseeing the multi-million-dollar business and community development project in St. Louis’ Central West End. 

As an accomplished communications professional with expertise in strategic planning and project management, Kevin is also responsible for the financing, construction, marketing and sales of this real estate. Driving economic development in the district through a core focus on revitalizing vacant/underutilized properties, working with the Collective Work Foundation (CWF); and negotiating tax credit programs in partnership with the St. Louis Development Corporation.

  • Jon Nichols, Antheus Capital & Mac Development 

Jon Nichols is the Director of Sustainability at Antheus Capital & Mac Development as well as an Adjunct Research Scientist at Lamont-Doherty Earth Observatory. Jon works to reduce the impact of multifamily buildings on the environment, while ensuring their resilience to climate change. 

  • Tristan Walker, Heritage Properties St. Louis

Tristan Walker is a Managing Partner at Heritage Properties with experience in historic property renovation. Tristan also serves on the Board of Managers at DeSales Community Development. 


In rental properties, there is a common obstacle to investment in energy efficiency. If the owner invests in efficient HVAC equipment, the tenant receives the benefit of lower utility bills. This reduces the financial incentive for building owners to make these upgrades. Seen more broadly, the “split incentive” exists whenever the responsibility for a proposed improvement is held separately from its benefits.

Since rapid implementation of energy efficiency is critical to addressing the climate crisis, the split incentive is an obstacle that endangers our collective future. Luckily, there are numerous solutions to the problem.

Tuesday, July 12th, 2022, Aaron Michels will present concepts for reframing thinking about the split incentive as well as practical tools, including: commercial and residential lease language; organizational changes; staff incentives, policy proposals in other cities; and marketing, cultural, and informational solutions.


  • Understand the Split-Incentive problem from the perspective of owners and tenants, how it intersects with racial equity, how it delays critical climate action, and how it can disrupt energy efficiency implementation inside organizations.

  • Analyze the pros and cons of proposed solutions in commercial and residential leases, in ownership and organizational structures, and in employee incentives.

  • Explore policies that have been used in other cities as well as cultural and marketing changes that address the split incentive.

  • Investigate the similarities and differences between different building types as it relates to the split-incentive, including financial investment opportunities and compliance with local Building Energy Performance Standards. 


Submitted for AIA CES credit approval

Eligible for 1 GBCI CE self-reported hour


Tuesday, July 12, 2022

5:30 - 7:30 pm


Rockwell Beer Company

1320 S Vandeventer Ave. St. Louis, MO 63110 

Directions via Google Maps 

Connect with Metro Lines #31, #42, #57, #70, #8 


FREE for USGBC-Missouri Gateway Chapter Members

FREE for Full-Time Students

$20.00 for Non-Members 


Click the “Register” button on the left side of this page.


Share this event using URL, bit.ly/climateaction12

and tag us @usgbcmogateway or use the hashtag, #greenbuildingsarebtter



Evening Educational Programs are held 5:30 to 7:30 pm on the 2nd Tuesday of the month online until summer 2022 or at locations around the Gateway Region. Registration is required; all programs are FREE to USGBC-Missouri Gateway Chapter members and full-time students; $20 for non-members (for in-person events and $10 for virtual events). 
View previously recorded events here.

QUESTIONS? Contact USGBC-Missouri Gateway staff at fbrandt@mobot.org or (314) 577-0884.


Registration/attendance at, or participation in USGBC-Missouri Gateway Chapter programs and activities constitutes an agreement by the registrants to allow the organization to use and distribute (both now and in the future) the attendee's image, in photographs, video, and electronic reproductions of such events and activities.


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